We’ve all shared this familiar childhood moment: with a towel on our back that functions as our imaginary cape, and a cut-up cloth over our heads that’s supposed to be a make-shift mask, we run all over our house thinking we’re flying across a city that needs saving. On numerous occasions growing up, we imagined living the superhero and superheroine mythology ourselves even before fully understanding the fascinating comic book universe they come from and the captivating stories they hold.
Just by this virtue alone, you can expect the superhero genre to live on as it is deeply ingrained in our consciousness, more so in today’s culture, and will continue for many years to come. Not convinced? We’ve got five persuasive points to make you consider otherwise.
Superheroes are Big Movie Business
The merging of comic book literature and cinema has been good for the film industry. All you need to look at are the international profits being pulled in by the major production outfits at the box office with their many offerings. Take for instance, the 2012 Marvel Studios hit, The Avengers. Statista notes that as of March 2017 the superhero team group have made 1.52 billion U.S. dollars worldwide. From the DC end of the comic book spectrum, Forbes revealed that production companies Legendary Pictures and Syncopy’s earnings amounted to 2.64 billion U.S. dollars worldwide via The Dark Knight Trilogy.
Superhero Films Will Always Find an Audience
While The Avengers and The Dark Knight films are critically acclaimed and commercially successful, not all flicks that are inspired by comic books are sure fire favorites. The 2016 film Batman vs. Superman: Dawn of Justice was not only panned by film reviewers, but also disliked by many fans of the characters. However, CNBC states that despite the flick’s lukewarm to negative reception, it managed to make 873 million U.S. dollars. With superhero films now the main moneymakers for studios, regardless in some cases of negative press, there is no sign that the genre will slow down.
Superhero Movies Just Keep Coming
Up until the year 2021, the superhero genre may potentially gain even more followers from both the comic book and cinema sphere. Newsrama gives us a sneak peak of what upcoming flicks to watch out for. In 2018 alone, we can expect at least 10 Marvel and DC movies that include highly anticipated titles like Black Panther, Deadpool 2, Venom, Aquaman, and Avengers: Infinity War. Between 2019 to 2021, 22 superhero films are already slated to hit movie theaters.
Superheroes Have Captured Our Imagination on Different Gaming Platforms
Superheroes have undeniably wielded their influence in the gaming world. You can easily spot the wide variety of superheroes being featured on different gaming platforms. These games have not only made loyal fan bases happy, but have also attracted a strong following from gaming fans. In addition to being one of the most anticipated games in recent years, IGN reports that Batman: Arkham Knight became the fastest-selling game of 2015 moving up to 5 million units worldwide just within months of its release.
The online presence of superheroes is just as strong with games directly inspired by characters appearing on non-tradition platforms. Entertainment gaming portal Slingo has many superhero-themed slot games including Hellboy and the Thor-inspired Thunderstruck that offer fans of different characters the chance to play with their favorite heroes in a completely different setting. With so much choice available, it is clear that the superhero genre has definitely grown from a niche market to a global institution. Part of the genre’s longevity is attributable to the fact that it can be easily adapted from comics to film, games, and even general merchandising.
Superheroes Have Inspired a Global Fitness Trend
Superheroes have become more than just role models. Nowadays, the fitness world strives to work towards a physique superhero films have depicted over the years. Through advancements in training methods, more and more “superhero workouts” pop up online and feature exercises and movements that build both mass and strength like these larger-than-life characters. Whether it’s a totally jacked Batman, the most ripped of demigods in Thor, or even genetically gifted Captain America, Men’s Fitness revealed the different techniques that these actors used to get into superhero shape.
As people try to emulate superheroes, whether through entertainment outlets or in their daily lives, the longer the superhero genre will continue to be a dominant part of our culture.
*This look at the bright future of superhero films was written by my guest columnist, Evan Lowe.