I’m awed by Marvel. What they’re doing with their properties is so groundbreaking that it is redefining franchise management for the entire industry. I said in an article a few weeks ago that there are essentially three Marvel worlds that are within their rights: super hero, cosmic and mystical. I forgot the fourth: street-level hero. Most notably – Daredevil. Daredevil is my favorite Marvel character. I have very mixed feelings about the Daredevil Affleck movie, but it’s ultimately not close to what I want. Starting in 2015, Netflix, which has proven itself as a TV provider with House of Cards, will begin airing multiple original live-action series featuring first Daredevil, then Jessica Jones, Luke Cage, and Iron Fist. All four are street-level heroes with moderate powers that operate primarily out of Hell’s Kitchen. After four, 13 episode series that build these characters (and whatever supporting ones come with them), they will combine in a mini-series event “The Defenders”. This is brilliant. It allows Marvel to stake a TV presence outside of SHIELD. It keeps pace with DC which has Arrow, Flash and Constantine, Hourman and Jim Gordon GCPD series on the air or on the way. It doesn’t clog the movie theaters with too many of their films. Plus, it gives these characters, most of whom aren’t known, a chance to be very developed (even more than their movie counterparts) and raised in profile. Netflix might also allow them to take a much more mature tone than being bound to a PG-13 level in the theater would be. These are all dark characters. But they are all characters with HUGE potential. Daredevil used to be way more popular than Iron Man. This….is just brilliant, and reason to keep subscribing to Netflix forever. Official release below:
The Walt Disney Co. and Netflix Inc. today announced an unprecedented deal for Marvel TV to bring multiple original series of live-action adventures of four of Marvel’s most popular characters exclusively to the world’s leading Internet TV Network beginning in 2015. This pioneering agreement calls for Marvel to develop four serialized programs leading to a miniseries programming event.
Led by a series focused on “Daredevil,” followed by “Jessica Jones,” “Iron Fist” and “Luke Cage,” the epic will unfold over multiple years of original programming, taking Netflix members deep into the gritty world of heroes and villains of Hell’s Kitchen, New York. Netflix has committed to a minimum of four, thirteen episodes series and a culminating Marvel’s “The Defenders” mini-series event that reimagines a dream team of self-sacrificing, heroic characters.
Produced by Marvel Television in association with ABC Television Studios, this groundbreaking deal is Marvel’s most ambitious foray yet into live-action TV storytelling.
“This deal is unparalleled in its scope and size, and reinforces our commitment to deliver Marvel’s brand, content and characters across all platforms of storytelling. Netflix offers an incredible platform for the kind of rich storytelling that is Marvel’s specialty,” said Alan Fine, President of Marvel Entertainment. “This serialized epic expands the narrative possibilities of on-demand television and gives fans the flexibility to immerse themselves how and when they want in what’s sure to be a thrilling and engaging adventure.”
“Marvel’s movies, such as ‘Iron Man’ and Marvel’s ‘The Avengers’, are huge favorites on our service around the world. Like Disney, Marvel is a known and loved brand that travels,” said Netflix Chief Content Officer Ted Sarandos. “With ‘House of Cards’ and our other original series, we have pioneered new approaches to storytelling and to global distribution and we’re thrilled to be working with Disney and Marvel to take our brand of television to new levels with a creative project of this magnitude.”
This new original TV deal follows last year’s landmark movie distribution deal through which, beginning with 2016 theatrically released feature films, Netflix will be the exclusive U.S. subscription television service for first-run, live-action and animated movies from the Walt Disney Studios, including titles from Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Disneynature and Lucasfilm. Netflix members can currently enjoy a wide range of Disney, ABC TV and Disney Channel films and shows across the 41 countries where Netflix operates.