A great trailer is like a mini-film. The best of them tell you just enough to want to kill to see the movie it’s advertising without giving away the whole plot, use iconic imagery and music to capture the soul of the film, and live on even after the film’s release as a pleasure to watch. A great trailer can even be for a movie that ended up being a huge disappointment. Most of the films on this list are universally critically acclaimed, but Suicide Squad sharply divided fans. Does that make that amazing “I Started a Joke” trailer released any less a masterpiece? Nope. Half of what was in the Rogue One trailers never made the final cut of the film. Will that stop me from watching them for decades to come? Not a chance.
A few words about the process of selection. One, all that mattered for consideration was that the FILM came out in 2016 (even in limited release). Some of these trailers first dropped in 2015, just as we’re getting trailers for 2017 films in 2016. Two, there are two films on the list with red-band trailers, so content warning, but they’re the trailers that made me want to see those films. If you have any picks for trailers you think should’ve made the list, comment away, if WP will let you, paste the trailer’s link. A great set of trailers sets up a great movie watching experience, and if you go to as many films as I do you tend to see the same ones over and over. I never tired of these.
1. A Monster Calls directed by J.A. Bayona
2. Disney’s The Jungle Book directed by Jon Favreau
3. Suicide Squad directed by David Ayer
4. Rogue One: A Star Wars Story directed by Gareth Edwards
5. Captain America: Civil War directed by The Russo Brothers
6. Sully directed by Clint Eastwood
7. Deadpool (RED BAND) directed by Tim Miller
8. The Nice Guys directed by Shane Black
9. Hacksaw Ridge directed by Mel Gibson
10. The Edge of Seventeen (RED BAND) directed by Kelly Fremon Craig